Magnum Temptation Fruit
Launch
Cinema Activation
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The Magnum Temptation game was played on
luxuriously sized touch screens.
Grand prize: a trip to the fruitiest city of all:
the Big Apple.
Cinema Activation
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The Magnum Temptation pop-up store featured, next to an exclusive Magnum Temptation Fruit offer, the exclusive prizes (including ASH Bags, Valentino Glasses, Uslu Airlines make-up...
Online
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Mo Ka produced and promoted the Belgian version of Magnum's Pleasure Hunt, The Magnum Dream Experience contest, Magnum's landing page and the Magnum Facebook Fan page that tied everything together.
Campaign Visual
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Especially for the Belgian market
we designed a fruity campaign visual with strong visual impact.
PR
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10 Belgian lifestyle and fashion journalists where invited for an unfirgettable one-day trip to Paris in a Magnum limousine to meet Karl Lagerfeld in person.
PR
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The journalists were treated with fruity and chocolate luxury on their way to Magnum's Chocolate Suite that was designed by Karl Lagerfeld.
PR
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The Magnum Temptation Fruit PR campaign resulted in extended TV coverage (De Maandag Show & Sans Chichis and even the Flemish prime time news) and quality website and print media coverage.
Sampling Tour
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Aside from being offered a luxury treat for their taste buds, passers-by could also enter a contest to win the Magnum Temptation limousine for an evening
Sampling Tour
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The Magnum Temptation Fruit Tour took off with a stretch sampling limousine with tasty treats and a glamorous contest in its boot.
Online
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Mo Ka interacted with Magnum's Facebook fan base all throughout the campaign.
Magnum on Facebook
Sampling Tour
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The Magnum Temptation Fruit sampling limousines had it all: they were kitted out with freezers in the back, chocolate and pink bodywork and two personal drivers to delight the entire country withno less than 200.000 Magnum Temptation Fruit samples.
Sampling Tour
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There were sampling activations on the streets, at after work parties and at city events such as 'Café Urbain' in Brussels and the 'VijfTV City Day' in Hasselt.
Nacht van Exclusief
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Mo Ka designed the Magnum Tempation Fruit sampling corner exlusively for 'Nacht van Exlusief'.
Nacht van Exclusief
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Needless to say, the VIP crowd enjoyed the new Magnum Tempation Fruit.
Sampling
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Instead of opting for the usual sampling vans, Mo Ka reinvented luxury sampling by converting two stretch limousines into exclusive Mangum Temptation Fruit sampling vehhicles.