Sony 3D World
Sony 3D World
—
The Sony 3D Experience booth was inspired by 3D wireframe models and had colorshifting exterior panels. It breathed 'experience'.
Sony 3D World
—
Deconstructed spaces and trompe l'oeil effects desorientend the visitors and prepared them for a new experience.
Sony 3D World
—
Sony's strong and sharp branding was clearly visible in all the zones of the booth.
Sony 3D World
—
The design of the entrance was slick and glossy, in keeping with the Sony brand and in keeping with the target audience of smart, influential, fun-seeking early adopters.
Sony 3D World
—
Mo Ka styled and selected the perfect hosts to guide the visitors into the 3D-TV-era.
Sony 3D World
—
Ideal conditions were created to experience full HD 3D television.
View work
Sony 3D World
—
The best way to tell people about new technology is fairly simple: let them try it out. Real-time demo time!
Sony 3D World
—
The future is so bright, we gotta wear shades 3D goggles, baby!
Sony 3D World
—
Shifting plates, faux perspective and sci-fi elements were used to ease visitors into the idea of discovering a whole new world.
Sony 3D World
—
The booth had an optimized flow where visitors entered trough a central corridor and were guided into one of the two demo rooms.